Boost
Your Business and Personal Success by Creating
Your Own Luck!
by Jack Humphrey
http://power-linking-profits.com
Jason Zweig wrote
a great little article in Money Magazine called
"R+U Lucky? Some Guys Do Have All The Luck.
Here's How to Join Them" (Money, August 2003
pp85).
In it he describes the patterns that "lucky"
people follow and how to increase your odds of
success by basically placing yourself in the
"right place at the right time."
Can you always be in the right place at the
right time? Not really, unless you broaden your
definition of that phrase a bit, as I have.
MORE...
My Definition of The Right Place at The Right
Time: "Putting yourself in every corner of your
market niche in some fashion so as to be in
front of customers and people who can further
your business through partnerships, buyouts,
joint ventures and many other opportunities that
only come through the luck you *create* by being
active and involved in your niche."
Zweig talks about the fact that some people seem
actually "skillful" at being lucky. A British
psychologist, Richard Wiseman, even wrote a new
book on the subject called "The Luck Factor."
(See www.luckfactor.co.uk)
Wiseman did a study on over 400 people who
thought of themselves
as either very lucky or unlucky.
"He found that some are indeed luckier than
others, that lucky people share similar
attitudes and that many apparently random
outcomes can be controlled" says Zweig.
Think of the first person that comes to mind who
owns an online business and who you think of as
"lucky." Actually, think of about 5 people.
Should be an easy list to make - they are your
competition, or business owners you admire, most
likely.
Now, what trait would you say your list of 5
lucky people share? I would venture to say they
all share the same trait of being, at one point
or another, "in the right place at the right
time."
How did they do it? Was it really blind luck?
Are the odds dismal? The same as winning your
state lottery jackpot?
Not even close! Although there are some people
who really cannot explain their luck, and who
truly were just "touched by an angel," most
successful people are successful because they
are engaged to the hilt in their business. They
are active promoters of their businesses in a
radical way. They all have a fanatical
involvement in networking themselves and their
businesses.
The biggest mistake I see people make with their
online businesses is that they separate their
"self" from their business. They let the
products speak for themselves, which is ok as
one component of a marketing campaign, but
that's not enough. They also successfully market
*themselves* as well as their business. They see
themselves as important factors in the
success and identity of their business.
"Lucky" people see no separation of the two in
fact. Products and services are inanimate
"things." They are nothing really, without the
people behind the scenes who put themselves in
front of the scenes as much as possible and let
others get to know THEM.
Why do you think so many people come back from
conferences with
stories of how they landed a great partner they
never thought they'd even get to answer an
email?
Conferences and seminars are the epitome of
"creating luck." The least important thing about
them is the formal ceremonies. The good stuff
happens at the bar in the hotel after the
presentations are over. The "good stuff" is
being in the right place at the right time. You
are definitely creating luck whenever you
network with peers and possible partners.
If you let yourself get lost in the day-to-day
operations of your business and you don't allow
yourself time to think about the ways in which
you can get your "self" in front of the people
who can break you into a whole new league of
success for your business, you will be less
"lucky" in business.
There are lots of real rags-to-riches stories on
the net. People are succeeding and profiting
online like never before, but few do it in a
vacuum. You will find more often than not that a
story of success will begin with a line like "My
business REALLY took off when I met..." or "I
was talking on the phone one day with...and all
the sudden an idea was born."
Want to create some luck for yourself? Get
involved in your business at a level in which
you are always in the right place at the right
time. Being active in online forums, calling
people on the phone rather than using email,
meeting people in person who can help you get
your products in front of thousands of potential
customers, all these practices are used by the
ever-lucky, most successful people on the
planet.
Put yourself into your business as part of the
product. Develop relationships. Run far
far away from people who want to sell you on the
concept that you can succeed online without
having to talk with or meet others. Success has
never knocked on the door of people who aren't
open to human contact - that's a ridiculous and
self-defeating practice.
If you are passionate about making money with an
online or offline business, good old
fashioned networking will always win out over
any other method of advertising.
So, now you have the formula for "creating
luck." If you can sit down this weekend and
figure out all the ways you can put yourself in
the right place at the right time to increase
your business - including a powerful linking
campaign for your website - you are going to
start to see that there is a pattern
indeed to creating luck and making things happen
for your business.
--------------------------
Jack Humphrey is the Author of "Power linking 2:
Evolution"
which hit the net this week to rave reviews.
Grab your copy
before your competition does at
http://power-linking-profits.com
